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Bobux X Bonnie Mob - Q&A With founder Tracey Samuel

We teamed up with our friends at UK kids clothing brand The Bonnie Mob to bring three new playful styles to our Soft Sole range. Our newest collection upholds the brands' shared values of craftsmanship, quality and excellent design. We had a chat with The Bonnie Mob Founder Tracey Samuel about the collaboration and her inspiration behind the range.


Why did you want to collaborate with Bobux?

When we were looking for a footwear brand to collaborate with, Bobux was our first choice! The playful style of The Bonnie Mob aligns perfectly with the Bobux Soft Sole aesthetic, which encourage kids to be play freely. With a combined history of 40 years in the childrenswear industry, the collaboration perfectly captures the companies’ shared values of family, craftsmanship, technical innovation and quality.



The designs in the collection are adorable - where did the inspiration for them come from?

The collaboration designs were very much inspired by our AW19 collection, IMAGINE, reflecting the themes of peace, love, and pandas. I was inspired while on a family trip to New York during a stroll through Strawberry Fields in Central Park. It sparked my imagination and a newfound fascination for John Lennon. When I came home to our studio in Brighton I found myself listening to the song Imagine on repeat – it’s just a song, a lyric, but those timeless words seem more relevant today than ever before! Our AW19 collection embodies the sentiment of that song. Let’s spread some love and kindness. After all, who doesn’t want to live life in peace?


Does the new collection of Soft Soles work well with The bonnie mob AW19 collection?

The collaboration is made up of three different designs that come in several colour ways (grey, navy, pink beige and milk) from The Bonnie Mob’s AW19 colour palette. With musical notes, rainbows and pandas, each Soft Sole has been designed to perfectly complement outfits from our new collection. Combined, they make a great gift.



Bobux X Bonnie mob outfit set


What makes this collaboration so unique?

Working with Bobux’s classic Soft Sole design, we have created a range of limited edition baby shoes that engage young imaginations and comfort little feet, while giving them full freedom of movement. Both Bobux and The bonnie mob believe in quality and these designs have been made to last.


With so many engaging designs in the collection I'm sure it’s hard to pick a favourite but if you had to, which one would it be?

My favourite Soft Sole design is the super cute Peace Panda. The engaging, tactile design gives little ones a shoe to play with – I just love to see a baby playing with their feet and giggling! The panda forms the core of our AW19 collection, it’s such a peaceful animal, and always makes me smile.



Bobux Peace Panda Soft Soles